Creative Strategist & Product Partner
Creative Strategist & Product Partner
Creative Strategist & Product Partner
Taking complex systems (healthcare, logistics, transportation) and turning them into products that actually make sense. What to build, how to position it, and the design that brings it to life.
Taking complex systems (healthcare, logistics, transportation) and turning them into products that actually make sense. What to build, how to position it, and the design that brings it to life.
Currently leading digital products @ the SwitchIsOn
Currently leading digital products @ the SwitchIsOn
Work
Work
The Switch Is On
Repositioned home electrification from a green obligation to a smarter choice. Strategic rebrand, dual-audience UX, and a design system that drove 4–10x traffic across all digital tools.
Repositioned home electrification from a green obligation to a smarter choice. Strategic rebrand, dual-audience UX, and a design system that drove 4–10x traffic across all digital tools.
Sorcero Clarity
Redesigned an AI platform for Medical Affairs teams: cutting insight extraction from 6 weeks to hours. 1,000% productivity increase.
Redesigned an AI platform for Medical Affairs teams: cutting insight extraction from 6 weeks to hours. 1,000% productivity increase.
Nike Research Tools
Two internal tools for Nike's Sport Research Lab. Data collection went from hours to minutes. Dev time cut from 14 days to 5.
Two internal tools for Nike's Sport Research Lab. Data collection went from hours to minutes. Dev time cut from 14 days to 5.
The Contractor Hub
A purpose-built platform connecting licensed contractors to electrification jobs. Helped secure a $4.2M contract with the City of Denver.
A purpose-built platform connecting licensed contractors to electrification jobs. Helped secure a $4.2M contract with the City of Denver.
Cigna OneGuide
Designed sensing moments that anticipate healthcare questions before customers ask. 22% fewer ER visits. 55% more virtual care adoption.
Designed sensing moments that anticipate healthcare questions before customers ask. 22% fewer ER visits. 55% more virtual care adoption.
Veckta Marketplace
Designed the marketplace experience for the world's first energy transition platform: connecting businesses with clean energy solutions at scale.
Designed the marketplace experience for the world's first energy transition platform: connecting businesses with clean energy solutions at scale.
The Switch Is On
Repositioned home electrification from a green obligation to a smarter choice. Strategic rebrand, dual-audience UX, and a design system that drove 4–10x traffic across all digital tools.
The Contractor Hub
A purpose-built platform connecting licensed contractors to electrification jobs. Helped secure a $4.2M contract with the City of Denver.
Sorcero Clarity
Redesigned an AI platform for Medical Affairs teams: cutting insight extraction from 6 weeks to hours. 1,000% productivity increase.
Cigna OneGuide
Designed sensing moments that anticipate healthcare questions before customers ask. 22% fewer ER visits. 55% more virtual care adoption.
Nike Research Tools
Two internal tools for Nike's Sport Research Lab. Data collection went from hours to minutes. Dev time cut from 14 days to 5.
Veckta Marketplace
Designed the marketplace experience for the world's first energy transition platform: connecting businesses with clean energy solutions at scale.
Services
Services
Strategy
Strategy
Strategy
Defining what to build, who it's for, and how it shows up. The work before the work.
Defining what to build, who it's for, and how it shows up. The work before the work.
Product Design
Product
Design
Product Design
Complex systems made clear. Healthcare, logistics, enterprise tools: interfaces that actually make sense.
Complex systems made clear. Healthcare, logistics, enterprise tools: interfaces that actually make sense.
Creative Direction
Creative Direction
Brand, positioning, visual language. Making sure everything hangs together.
Brand, positioning, visual language. Making sure everything hangs together.
@2026 Aderinsola
@2026 Aderinsola
@2026 Aderinsola